Monique Ramahay, founder of   Ajakely

Monique Ramahay, founder of Ajakely


The Story of Ajakely, meaning the Fairy Island, began in Madagascar with Monique Ramahay who fell in love with the traditional craftsmanship of embroidery and smocking art.

To share her passion and develop her romantic, fairy-tale like universe she opened a store in the centre of Paris in 2009.

Her expertise and creativity has earned her the nickname "Queen of smocks".

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 All our smocks and embroideries are handmade

All our smocks and embroideries are handmade


For each and very single item we select the most noble fabrics. All our garments are made in our Madagascar atelier by a team of talented experts with traditional smocking know- hows. 

We pay great attention to details: the hems, embroideries and smocks are entirely handmade, our inside linings are made of the finest cotton. To provide high quality products we privilege limited editions and small series with unique pieces. Rarity is one of our key values.

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Every little girl is unique.

Every little girl is a fairy.

Every fairy deserves beautiful gowns.

At Ajakely we make fairy dreams come true by offering exquisite garments made with the utmost care.


When creating our collections we give as much importance to style as to comfort. Not only do our dresses offer a chic and timeless style but they respect children’s shapes, growth and way of life. Our little fairies must feel pretty in their outfits but must also be at ease to run, play and have fun. This value goes hand in hand with our choice of fabrics, cuts and patterns. We strive to offer babies and little girls a unique style adapted to their age and size and not a miniature version of their mother’s looks.

An outfit adapted to each circumstance. We wish to accompany babies and little girls  from 3 months up to 10 years old in their daily lives but also during the major steps of childhood such as baptism, communion, birthdays and other important celebrations. We provide outfits for every kind of event.

A strong engagement. We are deeply committed in the safe-keeping and transmission of the precious craftsmanship of our very talented Madagascan embroiderers.

We have made the choice of a high quality handcrafted human sized production of which we are very proud.