As Fashion Week ends, let us look back at the beginning of children's wear design. When did the rise of couture baby and kids’ lines actually start?

* Details on the origin and ownership of the picture below

Today, children’s wear is fully integrated in the fashion landscape and almost all major brand have developed their lines for the littles ones. 
Jeanne Lanvin whose logo represents herself and her daughter Marguerite created children dresses before moving on to women’s wear. Inspired by the innocence, wonder and enchantment of childhood she created delicate hand sewn pieces for her beloved daughter. Deeply admired by her clients who requested such outfits for their children Lanvin opened the very first children’s wear department in 1908.
In 1956, in an elegant salon of New York, the famous American couturier Charles James presented his very first kids’wear collection before Diana Vreeland, empress of fashion and icon of style at the time.
Marc Bohan, Christian Dior’s successor soon followed and opened the first Baby Dior store in 1967. He made his first designs at the age of seven by creating fantastic costumes for his little friends and his love of childhood never faded ! He dressed some of the most famous child and mother couples such as Elizabeth Taylor and her daughter Liz as well as the Princess Grace of Monaco and her children. To this day Cordélia de Castellane, head of Baby Dior is still deeply committed to keep the youthful and joyful universe cherished by her predecessors in all her collections.
In due time brands such as Gucci, Burberry, Fendi, Kenzo created their children lines too. Fashion is no longer limited to adults.
We believe there is no age to enjoy well designed high quality garments. Little deserve to be well dress and it is never too early to educate your little ones to beauty.
Childhood is a magical period of life and must be duly celebrated!


To learn more about children’s wear designer clothes read the article 

To view one of Lanvin’s first smocked dress read the following article

To learn more on the beginnings of Lanvin children wear read the following article

*Jeanne Lanvin (French costume designer, 1867-1946); Pierre Brissaud (French illustrator, 1885-1964)1920 photomechanical lithograph with hand-applied color (pochoir) 25.4 cm (height) x 19.1 cm (with) Plate 6 from Gazette du Bon Ton, Volume 1, No. 1, January-February, 1920 - IPTCDigest - 460cf28926b856dab09c01a1b0a79077- See MCAD Library's catalog record for this

Leave a comment

Please note, comments must be approved before they are published